Jost Hochuli: Systematic Book Design?

Friends of Katherine Small Gallery know the only reasoned we opened this place is to sell Jost Hochuli’s Detail in Typography. We love that book. And now we’re about to fall in love with this one, because Hochuli asks a good question: Does designing a book follow a logical and well-thought-out process? Swiss graphic designer and typographer Jost Hochuli studies the crucial role played by instinct throughout the various stages of planning a book, from selecting a typeface and its size to determining the layout of the texts blocks.