{"product_id":"a-short-shirt-tale","title":"A Short Shirt Tale","description":"\u003cp\u003eThere are many reasons it’s great to get things from Steven Heller. The top reason is that he has great things. The second-top reason is that when we’re lucky, he’s written about an item, and it saves us a lot of work. He’s written about this particular item in \u003cem\u003ePrint\u003c\/em\u003e. Here’s what he had to say:\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eBack in the smart, do-a-lot-with-a-little days of product promotion and branding, clothing company Phillips-Van Heusen produced this lovely little “A Short Shirt Tale” about how it raised its sales through a few smart ads in Business Week. Promotion just isn’t done this way any more.\u003c\/p\u003e","brand":"S24H","offers":[{"title":"Default Title","offer_id":49751470637296,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/AShortShirtTale.jpg?v=1780679876","url":"https:\/\/ksmallgallery.com\/products\/a-short-shirt-tale","provider":"Katherine Small Gallery","version":"1.0","type":"link"}