{"product_id":"about-more-alphabets-the-types-of-hermann-zapf","title":"About More Alphabets: The Types of Hermann Zapf","description":"\u003cp\u003e“Letterforms are things that nearly all of us in the Western world have learned to take for granted. We treat them much like door knobs, water taps, thermostats, and hinges. We evidently think (in defiance of all logic) that what we read or write matters far more than how it‘s read or written, and that letterforms are just a way to get there, as a door knob is a way to open a door.” So sayeth Robert Bringhurst in the Foreword to this book which hopes to bring attention to a neglected topic by focusing on the letterforms of Hermann Zapf. Here typographer and calligrapher Jerry Kelly describes the origins and history of numerous Hermann Zapf typefaces including Marconi, ITC Zapf International, Linotype Zapfino, and Zapf Civilité. Kelly also includes new information on the Palatino nova and Optima nova families. Read it next to a fireplace. (With fire.) That’s how we read our copy many years ago. \u003c\/p\u003e","brand":"HIG","offers":[{"title":"Default Title","offer_id":45990715130096,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/AboutMoreAlphabets.jpg?v=1770673267","url":"https:\/\/ksmallgallery.com\/products\/about-more-alphabets-the-types-of-hermann-zapf","provider":"Katherine Small Gallery","version":"1.0","type":"link"}