Analysis of the Massproduct Design: Lotte “XYLITOL” Chewing Gum

Here’s the first in a series (of just 2, we think) that took up mass-produced goods often seen in daily life and examined them closely and analytically. This one is all about Lotte “Xylitol” chewing gum. What ideas and efforts were put in the chewing gum we often see in convenience stores and kiosks? Starting from the views of surface design, the authors go into deeper aspects that are rarely discussed. Fascinating and weird and beautiful.