{"product_id":"awards-luncheon-menu-onofrio-paccione","title":"Awards Luncheon Menu (Onofrio Paccione)","description":"\u003cp\u003eThere are many reasons it’s great to get things from Steven Heller. The top reason is that he has great things. The second-top reason is that when we’re lucky, he’s written about an item, and it saves us a lot of work. He’s written about this particular item in \u003cem\u003ePrint\u003c\/em\u003e. Here’s what he had to say on \u003ca href=\"https:\/\/www.printmag.com\/daily-heller\/the-daily-heller-is-the-fish-fresh-yeah-right\/\" target=\"_blank\"\u003eJuly 30, 2021\u003c\/a\u003e:\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eEven as a Jewish kid, dinner on Friday was always fish (though not always fresh). This has little to do with anything design-y, except today is Friday and yesterday I stumbled across this c. 1970s menu for what I believe was an Art Directors Club Awards luncheon. Although no fish was served, the food transcended the rubber chicken variety common at these luncheons and dinners (although it could have been a rubber capon leg).\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eMore to the point of today's post is the simple, eloquent and downright perfect design of the menu by Onofrio Paccione, a 1992 inductee into the Art Directors Club Hall of Fame who, at 25, was the head art director of Grey Advertising. The menu exemplifies the witty big and small ideas that were invested in making the ad profession during the Creative Revolution such an extraordinary period.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eFeast your eyes and wrap your head around how no-frills smart this concept and execution were. Bon appetit!\u003c\/p\u003e","brand":"S24H","offers":[{"title":"Default Title","offer_id":49813204599024,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/AwardsLuncheonMenu.jpg?v=1780761671","url":"https:\/\/ksmallgallery.com\/products\/awards-luncheon-menu-onofrio-paccione","provider":"Katherine Small Gallery","version":"1.0","type":"link"}