{"product_id":"commercial-art-july-1930-jan-tschichold","title":"Commercial Art (July 1930) (Jan Tschichold)","description":"\u003cp\u003eSometime in 1930, Jan Tschichold published \u003ca href=\"https:\/\/ksmallgallery.com\/products\/eine-stunde-druckgestaltung-tschichold\"\u003e\u003cem\u003eEine Stunde Druckgestaltung\u003c\/em\u003e\u003c\/a\u003e, a heavily illustrated follow-up to \u003ca href=\"https:\/\/ksmallgallery.com\/collections\/online\/products\/die-neue-typographie-1928\"\u003e\u003cem\u003eDie neue Typographie\u003c\/em\u003e\u003c\/a\u003e that is now exceedingly rare. In July 1930, an abridged translation appeared in the British journal \u003cem\u003eCommercial Art\u003c\/em\u003e. As noted in \u003ca href=\"https:\/\/ksmallgallery.com\/products\/jan-tschichold-shaping-typography-1925-2025\"\u003e\u003cem\u003eShaping Typography\u003c\/em\u003e\u003c\/a\u003e, “[t]his marked the first appearance of Tschichold in English.” A footnote in \u003cem\u003eShaping\u003c\/em\u003e reads, “In his listings for books published by the author, Tschichold lists the article, suggesting that perhaps the English edition had appeared first.” A note by the editors observes that this was “the first exposition in English of the new conceptions of typography and of arrangement of the printed page, which has begun already to establish a twentieth-century style. To advertisers, advertising agents, printers and designers it is a matter of vital importance.” An exceedingly important document that seems to have been largely overlooked—and since \u003cem\u003eEine Stunde Druckgestaltung\u003c\/em\u003e is impossible to get, this is a good substitute.\u003c\/p\u003e","brand":"Used","offers":[{"title":"Default Title","offer_id":50581190312176,"sku":null,"price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/CommericalArt1930.jpg?v=1791402892","url":"https:\/\/ksmallgallery.com\/products\/commercial-art-july-1930-jan-tschichold","provider":"Katherine Small Gallery","version":"1.0","type":"link"}