{"product_id":"design-quarterly-133-does-it-make-sense-april-greiman","title":"Design Quarterly 133: Does it make sense? (April Greiman)","description":"\u003cp\u003ePublished in 1986 by the Walker Art Center, this is widely recognized as a watershed moment in the digital transformation of graphic design. Commissioned to design and edit the issue, Los Angeles-based design pioneer April Greiman completely subverted the traditional 32-page magazine format by structuring the publication as a massive double-sided, fold-out poster measuring over two by six feet, housed within a compact paper slipcase. Created during the infancy of personal computing, the piece was a technical tour de force executed entirely on an early Macintosh computer using MacDraw software and digitized low-resolution video captures. The front features a life-size, pixelated, digitized nude self-portrait of Greiman overlaid with celestial, symbolic, and typographic elements. Inspired by philosopher Ludwig Wittgenstein, the poster questioned and validated the potential of the new digital medium. \u003ca href=\"https:\/\/www.moma.org\/collection\/works\/172729\" rel=\"noopener\" target=\"_blank\"\u003eNow held in the permanent collection of MoMA\u003c\/a\u003e (where you can better see the poster in its entirety), this landmark object remains an iconic exploration of human identity intersecting with electronic technology. \u003cem\u003ePow!\u003c\/em\u003e—and it’s from the collection of Steven Heller. RARE.\u003c\/p\u003e","brand":"S24H","offers":[{"title":"Default Title","offer_id":49808116318448,"sku":null,"price":1500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/DQ133.jpg?v=1780686881","url":"https:\/\/ksmallgallery.com\/products\/design-quarterly-133-does-it-make-sense-april-greiman","provider":"Katherine Small Gallery","version":"1.0","type":"link"}