Newspaper Advertising Typography

We weren’t terribly excited when we pulled this book out of a box we got from Steve Heller. A book of its time, sure. And it’s always interesting to see a lot of solutions to the same problem, but those solutions weren’t terribly diverse. But then we started flipping through and you know what we saw? Names we recognized. And now we have a story not just about the New York Times (which ran a contest about writing and designing an ad for the paper) but about John S. Fass and Albert Schiller and Doc Leslie and the Laboratory Press at the Carnegie Institute and A. Colish. These are all designers and printers we know a little something about. And you probably could look through this and see more names we don’t recognize because there are all sorts of things we don’t know and you’re smarter and more knowledgable than we are.