{"product_id":"normalgrotesk-blockschrift-von-walter-kach","title":"Normalgrotesk (Blockschrift) von Walter Käch","description":"\u003cp\u003eOK. Get ready. This one is an exceedingly rare 1961 educational portfolio conceived, lettered, and designed by the legendary lettering master and Kunstgewerbeschule Zürich educator Walter Käch. It serves as a rigorous structural blueprint for lettering construction and the twelve plates (plus title leaf) systematically dissect the geometry of Normalgrotesk (Wide Block Lettering), revealing how modern, stark sans-serif letterforms directly inherit their visual balance, optical weights, and proportions from classical Roman square capitals. It was created exclusively as an internal instructional handout for a three-day vocational workshop in Bern, sponsored by the Swiss federal labor agency (BIGA) for master trade instructors of sign-makers and painters. In 1964, the sheets were issued by Verlag des Schweizerischen Maler- und Gipsermeister-Verbandes (Publishing House of the Swiss Association of Master Painters and Plasterers) of Zurich and more recently served as the source for Dinamo’s digital revival \u003ca href=\"https:\/\/abcdinamo.com\/typefaces\/walter\" rel=\"noopener\" target=\"_blank\"\u003eABC Walter\u003c\/a\u003e. WorldCat shows one copy in Zollikofen, Switzerland—and that’s it. \u003cem\u003eRARE.\u003c\/em\u003e\u003c\/p\u003e","brand":"Used","offers":[{"title":"Default Title","offer_id":50056220344560,"sku":null,"price":1800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/Normalgrotesk_577b70e6-47a9-4700-8543-8061a03daf5f.jpg?v=1784397622","url":"https:\/\/ksmallgallery.com\/products\/normalgrotesk-blockschrift-von-walter-kach","provider":"Katherine Small Gallery","version":"1.0","type":"link"}