{"product_id":"paul-rand-a-designers-art-hardcover-1","title":"Paul Rand: A Designer’s Art","description":"\u003cp\u003ePaul Rand’s stature as one of the world’s leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography exerted a profound influence on the design profession. Applying the lessons of modern art, particularly those of the Bauhaus, to art in the service of business, he almost single-handedly transformed “commercial art” from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. And luck for us, this one brings together many of Rand’s best essays on design with loads of pics. We think that this is one of those required books. It’s opinionated, snotty, and insightful. Don’t read it cover to cover. Dip in and out as time allows.\u003c\/p\u003e","brand":"HIG","offers":[{"title":"Default Title","offer_id":48609817100528,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/PaulRandADesignersArt.jpg?v=1774044336","url":"https:\/\/ksmallgallery.com\/products\/paul-rand-a-designers-art-hardcover-1","provider":"Katherine Small Gallery","version":"1.0","type":"link"}