{"product_id":"paul-rand-modernist-design","title":"Paul Rand: Modernist Design","description":"\u003cp\u003eWe know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth-century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. But we digress. The nice thing about this book is that it is loaded with tributes from and appreciations by all sorts of notable and not-notable designers. It’s not just Paul Rand talking about how smart and clever he thought he was. Part reader and part looker, this one was inscribed by author-editor Franc Nunoo-Quarcoo to Alvin Eiesenman—because this was Alvin’s book.\u003c\/p\u003e","brand":"Used","offers":[{"title":"Default Title","offer_id":48342854369520,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/PaulRandModernistDesign.jpg?v=1774044488","url":"https:\/\/ksmallgallery.com\/products\/paul-rand-modernist-design","provider":"Katherine Small Gallery","version":"1.0","type":"link"}