{"product_id":"paul-rand-s-words","title":"Paul Rand: A Designer’s Words","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThere are many reasons it’s great to get things from Steven Heller. The top reason is that he has great things. The second-top reason is that when we’re lucky, he’s written about an item, and it saves us a lot of work. He’s written about this particular item in \u003c\/span\u003e\u003cem\u003ePrint\u003c\/em\u003e\u003cspan\u003e. Here’s what he had to say on June 14, 2011\u003c\/span\u003e\u003cspan\u003e:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eOn April 3, 1998 the School of Visual Arts held a Paul Rand Symposium in New York City. To commemorate the event Nathan Garland, Georgette Ballance and I edited a keepsake titled “Paul Rand: A Designer’s Words,” a collection of many Rand quotes from various sources. It was printed by Rand’s favorite printer, Mossberg \u0026amp; Co., typeset by his favorite typesetters, PDR (A Division of AGT), and produced with his favorite paper, Mohawk Superfine. Nathan Garland’s design was true to Rand’s typographic aesthetic.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eWhat is instructive about this thin volume is the critical mass of inspiring ideas and off-hand comments forging a designer’s philosophy. In fact, in the section on “Philosophy” he said: “Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.” (\u003cem\u003eGraphis\u003c\/em\u003e, 1981)\u003c\/p\u003e","brand":"S24H","offers":[{"title":"Default Title","offer_id":50270834950384,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/Sutnar_Venus.jpg?v=1786997137","url":"https:\/\/ksmallgallery.com\/products\/paul-rand-s-words","provider":"Katherine Small Gallery","version":"1.0","type":"link"}