{"product_id":"reklama-1989-no-4","title":"Reklama (1989, No. 4)","description":"\u003cp\u003eAs Perestroika-era openness deepened, this 1989 issue of \u003cem\u003eReklama\u003c\/em\u003e captures a Soviet design community shifting its focus from historical retrospectives to urgent social and commercial realities. The issue is visually anchored by striking, full-bleed color photography spreads showcasing conceptual still lifes—such as an apple wrapped in a snake—and warehouse shelves packed with classroom globes, alongside an educational feature detailing professional technical advice on studio layout and adhesive methods. Mirroring the era’s liberalized public health campaigns, it reproduces a prize-winning, cartoon-style “Stop AIDS” poster by V. Mickevičius from the Baltic states, published alongside modern corporate identity systems for Soviet institutions like Leningrad’s Aurora Art Publishers. It pairs these graphic showcases with a consumer advocacy column discussing audience feedback on a promotional film for the “Don-1500” combine harvester, making it a crucial artifact of late-Soviet media navigating the dawn of public relations and institutional branding. The journal ceased publication in 1991. Its final issues were produced as the Soviet Union collapsed and the state ministries funding the publication—specifically the USSR Ministry of Trade and the Interdepartmental Council on Advertising—were permanently dissolved. Now, this magazine is all in Russian and presumably you won’t be able to read any of it without your phone doing the translating, but it’s a rare and fascinating thing from the collection of Steve Heller.\u003c\/p\u003e","brand":"S24H","offers":[{"title":"Default Title","offer_id":49808509501680,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/Reklama-1989-4.jpg?v=1780693268","url":"https:\/\/ksmallgallery.com\/products\/reklama-1989-no-4","provider":"Katherine Small Gallery","version":"1.0","type":"link"}