Riverside Drive (Peter Max)

We’d no idea Peter Max designed a typeface until we came upon this specimen of his Riverside Drive—named after the location of his corporate offices. A bonkers set of letterforms that'll come in handy . . . someday. This isn’t a full specimen, but a promotional flier for the six styles offered by Photo-Lettering. A nice thing to show off at a party.
  • Size: 11 × 8.5 inches
  • Pages: 4
  • Binding: Folded leaflet
  • Condition: Some sun damage to front with some bumps and bruises not unfamiliar to those who handle pieces of ephemera that’re fifty years old
  • Publisher: Photo-Lettering, c. 1970