Seven Designers Look at Trademark Design

One of the first things businessmen* think of when they establish themselves as manufacturers is the name and symbol by which they hope to become known. And although such devices are among the oldest in the history of trade, there is only a meager literature devoted to them. This book aims to call attention to the importance of tradenames and trademarks and to present a cross section of typical designs past and present as a kind of survey and guide. But what we like about this book is that it’s written by seven designers we know and it shows that they knew their stuff. They weren’t just making things—they were thinking about things and doing their research.

*When this book was first written, apparently only men established themselves as manufacturers.