So We Spin

Sometimes it pays to be lazy. We sat on this book for months, not wanting to do the research we knew it deserved. Enter a little-known design historian called Steven Heller. On July 27 of last year he wrote about this very book. And he wrote the illustrator’s obit. But here’s why we got this book to begin with: It’s author and illustrator, Joe Selame, was a local designer who put his mark all over New England icons. He designed for Brigham’s Ice Cream and Stop & Shop and Mister Donut. And he put the CVS in CVS when had them change their name from Consumer Value Stores. So it’s a piece of local history. But it’s also an interesting book and, as Heller writes, “something of a missing link in the world of information graphics that exhibits a commitment to social commentary. It is a tale relevant today, addressing the status of discrimination and inequality, and is a statement about the inevitability of social revolution, a fairly radical idea for a brand strategist then or now.”
  • Concept and Illustration: Joe Selame
  • Verse: Elinor Selame
  • Size: 8.5 × 11
  • Pages: 64
  • Binding: Softcover
  • Condition: Soiled and upper right corner bumped.
  • Publisher: Selame & Selame, 1971