Type Sign Symbol (Frutiger)

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In this one, Adrian Frutiger offered a comprehensive view of his working methods. See, for this guy, lettering and type are not merely an aid to reading, but a universal means of perception which accompanies mankind everywhere. Type design leads to the sign, the logotype, and the symbol. Anyone concerned with the problems of design will find in this book a host of ideas and practical examples, constantly leading back to the basic considerations of the craft. This is Frutiger in his own words. (And this one is Frutiger not in his own words, but still essential.)