{"product_id":"westvaco-inspirations-for-printers-no-87","title":"Westvaco Inspirations for Printers, No. 87","description":"\u003cp\u003eLaunched in 1925 by the West Virginia Pulp and Paper Company, \u003cem\u003eWestvaco Inspirations for Printers\u003c\/em\u003e served as a premier promotional house organ showcasing paper stocks, ink capabilities, and diverse printing processes. Before Bradbury Thompson’s modernist art direction began in 1939, issues from the mid-1930s (like this one) functioned primarily as rich, eclectic trade anthologies. Rather than avant-garde typographic experimentation, these layouts prioritized traditional, commercial letterpress and offset lithography arrangements. While the covers are often off-puttingly unremarkable, inside they are loaded with contemporary advertising reproductions, classic engravings, and varied artistic styles to visually demonstrate technical print fidelity and paper performance for a nationwide audience of trade professionals. A neat thing from the collection of Steve Heller.\u003c\/p\u003e","brand":"S24H","offers":[{"title":"Default Title","offer_id":49813098496240,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/7040\/9508\/files\/Westvaco87.jpg?v=1780757154","url":"https:\/\/ksmallgallery.com\/products\/westvaco-inspirations-for-printers-no-87","provider":"Katherine Small Gallery","version":"1.0","type":"link"}