Mapping Graphic Design History in Switzerland

This one is a critical scholarly intervention that moves beyond the usual “greatest hits” narrative of Swiss Modernism. Rather than merely celebrating the iconic International Typographic Style, this volume interrogates how Swiss design history is constructed, taught, and archived. Through a series of essays by international researchers and designers, the book explores the methodology of design history, the role of professional organizations, and the influence of design schools. It is an essential resource for those looking to understand the institutional and cultural frameworks that allowed Swiss Style to achieve its global hegemony. It’s a reader about lookers from the library of Chris Pullman.