The CR Typebook
Designed by Arnold Shaw, this binder is a primary artifact from The Composing Room, the legendary typographic house that served as the epicenter of New York’s mid-century advertising world. Under Robert “Doc” Leslie, the company did not just set type; it fostered the “Gallery 303” and the “Heritage of the Graphic Arts” lectures, becoming a vital hub for designers like Paul Rand and Herb Lubalin. This binder contains comprehensive specimens of metal typefaces, acting as a functional tool for art directors to specify leading, kerning, and font selection. It represents the height of the “Typographic Revolution” where manual craft met industrial speed, serving as a master reference for the era’s sophisticated print standards. Also interesting is the 2-page intro that details the breadth of the Composing Room’s commercial and educational services to the design community. (Also, FYI: One could make calls to the service desk up until 2 AM.)
- Size: 7.25 × 12 inches
- Pages: xx+444
- Binding: Vinyl-covered four-ring binder
- Condition:
- Publisher: The Composing Room, Inc., 1965