100 Logos: A to Z (Louise Fili)

In this lovely volume, Louise Fili collects her favorite logos among the brand designs created in her unique and distinctive style. Encompassing identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Louise’s playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for Good Housekeeping, Hyperion, Paperless Post, Tate’s Bake Shop, and little jewelry shop called Tiffany & Co. Each logo is paired with a caption exploring the design’s influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful lettering, perfect for lovers of graphic design. If you’ve read this far, that means you.