Design for Point of Sale (Sutnar) (Vignelli)

Buckle up, because this is Massimo Friggin’ Vignelli’s copy of Ladislav Sutnar’s midcentury survey of point-of-sale design—and it’s concerned with a subject close to all of us, for in some way it affects us each day, from our purchase of a newspaper* in the morning to the evening’s last fulfillment of some buying need. Yet despite the familiarity of the subject and its increasing influence on contemporary merchandising, no study of sufficient scope has yet appeared to give precision to the basic definition and analysis which point of sale requires and merits. Therefore it seems timely to fill this gap and to examine those avenues of approach which might suggest new potentials and refreshing discoveries in the design means of merchandising today. Or, at least what was thought in 1952 when this book was published.

*A newspaper was a printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news.