[4 promotional books from Louise Fili Ltd]

Louise Fili Ltd was founded in 1989. By 1997, she’d already designed enough logos to fill a 32-page book of them and arrange them in alphabetical order. That book was called Logos A to Z. Two years later, she had enough new logos for another book: More Logos A to Z. Three years after that? Logos A to Z Three. Now, there is a fourth book in the series: Buon Appetito: Grafica e Cucina. It focuses on restaurant identities and food packaging. It’s dated 1998 but refers to itself as the fourth in the series. So, something is fishy. No matter. These sweet promotional booklets are rarely seen—and certainly not together. And even sweeter is that the texts and many of the illustrations in each were printed via letterpress. Even better is that these just came to us straight from Louise’s private stash.