Modellfall Citroën: Produktgestaltung und Werbung

“Wouldn’t you rather be in a Citroën?” As far as we know, that was never one of their slogans. They can use that line if they want. And you can use this book (after purchase). It’s a catalogue (in German) from a 1967 exhibition at the Kunstgewerbemusum Zürich of Citroën’s product design and advertising. A nice piece of design about nicely designed cars. From the library of Chris Pullman, picked up on his second trip to Switzerland. (FYI.)