Paul Rand: Good Design Is Good Will

$80.00
Originally written in reaction to poor design choices by major corporations, Rand discusses corporate design decisions and how they can impact the bottom line. But, ultimately, this is about making good and smart and rational decisions.
  • Author: Paul Rand 
  • Size: 7 × 9 inches 
  • Pages: 16 
  • Binding: Pamphlet 
  • Condition: Spine slightly sunned. From the library of Chris Pullman and with his last name written in pencil (by him) on the first leaf. And with two squiggly lines made by Chris in pencil to call attention to two paragraphs. 
  • Publisher: Yale University School of Art, 1987