The Work of Ikko Tanaka
This landmark 1975 monograph offers an essential survey of Ikko Tanaka’s early career, showcasing the evolution of a designer who defined the visual identity of postwar Japan. Through bold, geometric abstractions and a vibrant color palette, the book documents his revolutionary ability to translate traditional Japanese motifs—such as Noh theater and Rinpa school aesthetics—into a global modernist language for companies such as Seibu Department Stores, Mazda, Issey Miyake, Hanae Mori, and Expo 85. Credited with developing the foundational graphic identity for Muji, he emphasized the “no brand” quality of their products through unadorned, charming line drawings paired with straightforward slogans. Tanaka inscribed and signed this copy to Toshi Katayama of Harvard.
- Author: Ikko Tanaka
- Introduction: Lou Dorfsman
- Size: 8.5 × 11 inches
- Pages: 214
- Binding: Hardcover in slipcase
- Language: Mostly Japanese
- Condition:
- Publisher: Shinshindo Shuppan-sha, 1975