Think small.

In this first book about a single piece of advertising, Swiss copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: “Think small.” It’s based on extensive interviews with creative legends Julian Koenig, Bob Levenson, and George Louis, as well as Carl Hahn, the head of VW of America from 1959 to 1964. A good (and rare) reader from the collection of Steven Heller. See what he had to write about it here »