Yale Summer Program: Graphic Design (Paul Rand)

It’s time to start thinking about what you’ll be doing this summer. By this summer we mean the summer of 1988. Why not consider Yale’s summer program in Brissago, Switzerland? Paul Rand designed this informative poster to let you know that he’d be there with Philip Burton, Armin Hofmann, Richard Sapper, Christian Vogt, Dorothea Hofmann, Dr. Ulrike Jehl-Schulte Strathaus, Werner Jehele, and Max Mathys. It’ll cost $3,700 to attend. (That’s a little over $10,000 in today’s money, but it included tuition, supplies, lodging, breakfast, and dinner for thirty-seven days. So $270/day.) A handsome thing, rarely seen. A neat thing about it is that it folds in half so you can frame it and hide all the business at the bottom. From the collection of Steven Heller.