Typography Now: The Next Wave

Typography is a fascinating and ever-changing craft. In the hands of many experts, from Caxton to today’s computer generation, type has been stretched, squeezed, twisted, or simply used in its original shape to bring drama, distinction, or stylish clarity to the printed word. This book brings the craft of typography right up to date (circa 1991), featuring work by some of the most gifted practitioners from the early digital era. Designed by Why Not associates, who are themselves at the cutting edge of today’s new typography, and with a lucid commentary by Rick Poynor, this one demonstrates the high levels of innovation and creativity achieved by people who work with type. As a guide to current trends (circa 1991), it is an invaluable. As an insight into typographic thinking, it maps the minds of those for whom type really matters today.