100 Jahre Schweizer Werbefilm (100 Years of Swiss Advertising Films) (Advico, Young & Rubicam)

Get your eyeball ready because in 1998 the Museum für Gestaltung in Zurich celebrated 100 years of Swiss advertising films with an exhibition called 100 Jahre Schweizer Werbefilm—or, as we say in English, 100 Years of Swiss Advertising Films. This was the poster for the show and it was designed by Advico, Young & Rubicam, which formed after the merger of the Swiss agency Advico and the legendary American Young & Rubicam.