A Book of American Trade-Marks & Devices

$180.00

Jeez. We had no idea this book was so old. This is not to say that the work is still fresh after 101 years. It’s not. But it’s a good and interesting showing of the state of logos and marks of the trade from early twentieth-century America. We’d just never noticed the date on the title page until now. Anyway, this one was beautifully produced and shows old marks for companies you’ll recognize and companies that long ago bit the dust. An index in the back can point you to the work of your favorite designers of the era—like Bruce Rogers, Dwiggins, Gustave Jensen, Ruzicka, T.M. Cleland, Dard Hunter Lucian Benrhard—and a ton more you’ve never heard of.

  • Editor: Joseph Sinel
  • Size: 9.125 × 12.25 inches
  • Pages: 64
  • Binding: Hardcover
  • Condition: Withdrawn from the Oliver Wendell Holmes Library at Phillips Academy in Andover, Massachusetts, with its bookplate and various markings and embossings indicating that it was once at the library. Inside is fine. The binding shows wear and there is a handwritten call number on the spine, but all this just makes it that much more special. Students took inspiration from this book. Ivan Chermayeff went to Phillips Academy—as did two President Bushes, Olivia Wilde, Dick Wolf of Law & Order, and Frank Stella. Maybe they looked at this book.
  • Publisher: Alfred A. Knopf, 1924