A Short Shirt Tale

There are many reasons it’s great to get things from Steven Heller. The top reason is that he has great things. The second-top reason is that when we’re lucky, he’s written about an item, and it saves us a lot of work. He’s written about this particular item in Print. Here’s what he had to say:

Back in the smart, do-a-lot-with-a-little days of product promotion and branding, clothing company Phillips-Van Heusen produced this lovely little “A Short Shirt Tale” about how it raised its sales through a few smart ads in Business Week. Promotion just isn’t done this way any more.