De Nieuwe Opgang-Serie

Here’ an approach to selling book subscriptions: prepare an advertising brochure with modern Piet Marée-esque typography and call attention to the fact that anyone who refers a subscriber can win wonderful prizes: not only books, but also spoons, boxes, candlesticks, lamps, a Kodak camera, a sideboard, or a guitar. Also notable as a showing of bookbindings of the time.