Hermann Eidenbenz: Teaching Graphic Design


We didn’t know much about Hermann Eidenbenz before this book came in. We knew his Clarendon types and that the Netflix logo was set in one of his faces. And we knew his stamps and banknotes. But that was it, really. In fact, when we ordered the book we thought we were getting a book about Walter Haettenschweiler—another Swiss designer with a long name. We just weren’t thinking. But we’re really glad we were so confused.

Hermann Eidenbenz (1902–1993) was one of the first people in Switzerland to describe himself as a graphic designer. From the first half of the twentieth century into the 1950s, he was involved in graphic design education in Zurich, Magdeburg, Basel, and Brunswick, first as a student and later as a teacher. The didactic material from Eidenbenz's time as a teacher of graphic design published here throws light on this discipline at a time before graphic design in Switzerland had achieved international recognition.

We’re not so interested in education—design or otherwise—but we’ve really enjoyed this book. There’s no shortage of good work here. 

With contributions by Roland Früh, Sarah Klein (who also edited the book); and François Rappo.

Size: 6.5 × 9.4 inches
Pages: 188
Binding: Smyth-sewn softcover
Publisher: Triest Verlag, 2018