The Origin of Design: The Ideology and Background of Braun Design

This rare and highly regarded Japanese study of the Braun design philosophy provides an in-depth analysis of how the company, under the guidance of figures like Dieter Rams and the principles of the Ulm School, established its iconic functionalist aesthetic. The book explores the socio-cultural background and internal corporate ideologies that allowed Braun to become a global benchmark for modern industrial design. It remains a coveted volume for collectors of both minimalist design and 20th-century Japanese design scholarship. Of course, you probably won’t be able to enjoy any of that scholarship, but you can look at the pics. There are 1 zillion of them. From the library of Toshi Katayama.