Paul Rand: Good Design Is Good Will

$80.00
Originally written in reaction to poor design choices by major corporations, Rand discusses corporate design decisions and how they can impact the bottom line. But, ultimately, this is about making good and smart and rational decisions.
Author: Paul Rand
Size: 7 × 9 inches
Pages: 16
Binding: Pamphlet
Publisher: Yale University School of Art, 1987