Paul Rand: Modernist Design

We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth-century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. But we digress. The nice thing about this book is that it is loaded with tributes from and appreciations by all sorts of notable and not-notable designers. It’s not just Paul Rand talking about how smart and clever he thought he was. Part reader and part looker, this one was inscribed by author-editor Franc Nunoo-Quarcoo to Alvin Eiesenman—because this was Alvin’s book.