Publicity and Graphic Design in the Chemical Industry

Here’s a seminal work documenting the pinnacle of the Swiss Style. Edited by Hans Neuburg, the volume analyzes how industrial giants—most notably J.R. Geigy AG—transformed complex chemical data into clear, persuasive visual systems and ads to encourage the consumption of pills and/or the use of rat poison. Loaded, loaded, loaded with beautiful work that illustrates how the old guys did so much more with less—and by hand. An essential and highly-coveted book, this one comes from the library of Toshi Katayama.