Ruder Typography, Ruder Philosophy

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We’ve carried this book since the very first day we opened. It’s never really sold all that well. We don’t know why. Maybe it’s because the cover has a little Japanese and a lot of German. People never touch it. But we finally worked our way down to one last copy, and we took that copy home to read over Easter—and now we feel reborn! It is loaded with remarkable work and good, manageable essays that’re both comforting and thought-provoking. We are now hooked on Emil Ruder and have gone all in, reordering another pile of these books. Even if they take another three years to sell, we feel a responsibility to make this book available even if nobody wants it.