The Bauer Almanac 1939

There are many reasons it’s great to get things from Steven Heller. The top reason is that he has great things. The second-top reason is that when we’re lucky, he’s written about an item, and it saves us a lot of work. He’s written about this particular item in Print. Here’s what he had to say on October 11, 2015:

As one sees in leading type foundry advertisements found in design and printing magazines after 1933, the graphics professions quickly conformed to the decrees of the Nazi party. These ads focused on “volk” lettering (various iterations of Fraktur), ignoring the unsanctioned sans serif or modern faces.

Klingspor and Bauer, two of the largest German type foundries, sold a large amount of the spiky black letter, although they tried hard to keep their wares from being politicized. This was quite apparent in the annual almanacs published as gifts to customers.

And, FYI, this one is set in Elizabeth Friedlaender’s Elizabeth Roman and Italic types and the woodcuts are by Karl Vollmer.