The Birth of a Style


We waited a long time for this one and were so anxious to see it when it finally arrived that we accidentally knifed the top copy when opening the boxes. (So that’ll be our copy.) Dorothea Hofmann reveals a highly differentiated picture of the Swiss direction in graphic design in this history of the “Schweizer Grafik” from a new perspective. Characterized by its undogmatic viewpoints, the courage to experiment, and a clear relationship to the modern, the Basel Educational Model is an important forerunner to the international reach of Swiss graphic design in the 20th century. More than 400 illustrations portray the precision, objectivity, and reduction of the innovative work that visually inspired an entire epoch. The book features work by Hermann Eidenbenz, Armin Hofmann, Nelly Rudin, Wolfgang Weingart, April Greiman, and more. Too good.

  • Author: Dorothea Hofmann
  • Size: 7.5 × 9.75 inches
  • Pages: 472
  • Binding: Softcover
  • Publisher: Triest, 2024