The IBM Logo: Its Use in Company Identification

One need not be interested in international business machines for this book to be interesting. The rules illustrated and explained by Paul Rand which were meant to be applied to the use of the IBM logo are, in fact, universal. In these thirty-two pages Rand gives a master class in design and common sense (which is so often not so common). Spend an hour or two with this one. It’ll be worth the time (and the $360 we’re asking). Rare.