Typo Graphic Concepts 6

This is one in a series of international supplementary publications that appeared irregularly. Published were sequels (whatever that means) from agencies, ateliers, graphic designers, teachers, schools, and scientists. Editors André Gürtler and Wolfgang Weingart were interested in exploring the visual and theoretical aspects of various communications media. This issue features seven typographical advertisements created by Franz Ringwald for the Swiss PTT phone book, exploring methods for abstracting key messages and visual hierarchy within a fixed type area.