Visual Design in Action


Published in 1961, Ladislav Sutnar’s Visual Design in Action is one of the most groundbreaking books on modern graphic design. We swiped that sentence from the description of the recent facsimile. This is not the facsimile, though. It’s the rarely-seen original—in exceptional condition, inscribed by Sutnar’s son Rad and accompanied by a folded poster for the AIGA exhibition based on the book, and an invitation to the the opening reception for a 1969 exhibition at the Shuster Gallery in New York. Visual Design in Action illustrates the power of design and features astonishingly contemporary graphics, advertisements and corporate identities for renowned brands. (We swiped that sentence, too.) This is a seriously stunning, useful, and inspirational book. So good. So good. So good.

Author: Ladislav Sutnar
Size: 8.5 × 12.25 inches
Pages: 188
Binding: Hardcover
Publisher: Hastings House, 1961