welt-antiqua: Für den schönen Katalog

Printed matter is your representative; Dress it well! This advice applies to all business printing, but it applies first and foremost to the catalog, which, as a permanent representative, should exert a silent but striking effect. Paper, illustrations, and type must harmonize to create a harmony that benefits the impression of the product offered. The aim of this piece is to present the printer with good examples from the field of fine catalog typesetting for each new typeface, in order to provide them with a means for their own advertising in these sample booklets. Or so Google translated the introduction from German into English after we picked up this specimen from Steve Heller last week. A showing of three weights followed by sample settings for reasons detailed above. Also, WorldCat shows 2 copies in Germany and 1 in Amsterdam—and that’s it.