WGBH Branding Guidelines

These guidelines describe a modest recalibration in the way the staff and designers at TV and radio stations associated with Great Blue Hill (the highest point in the Boston area at an elevation of 635 feet) represent the WGBH brand both visually and
in text. Because so many people were initiating communications on behalf of the institution and its activities, it was important that everyone understand the logic of the new initiative and adopt simple rules of thumb. The team laid it all out, giving just the right of information and guidance for every member of the ’GBH team. Not made for wide distribution, this one is a rare item (until all the former WGBH designers who read this get in touch with us).