Emigre, No. 13: Redesigning Stereotypes


Still crazy after all these years—and still a source of inspiration and insight. We didn’t really think Emigre was for us, but spending time with these issues has been revelatory. This award-winning quarterly (more or less) magazine published from 1984 until 2005 in Berkeley, was dedicated to visual communication, graphic design, typography, and design criticism. Produced by Rudy VanderLans and Zuzana Licko, Emigre was known for creating some of the very first digital layouts and type designs. Exposure to Licko's typefaces through the magazine lead to the creation of Emigre Fonts in 1985. Seems silly trying to type more about this publication. Why type more about something that does such a good job of speaking for itself? These are good, good, good.


  • Rudy VanderLans, (letter to Tibor Kalman).

Redesigned stereotypes by:

  • Rick Valicenti of Thirst
  • Jeffery Keedy
  • Richard Feurer of Eclat
  • Malcolm Garrett
  • Steven R. Gilmore 
  • Allen Hori
  • Vincent van Baar 
  • Lucille Tenazas
  • Erik Spiekermann
  • Wolfgang Weingart
  • Patrick Li
  • Neville Brody
  • Roberto Barazzuol
  • John Weber
  • Mitsuhiro Miyazaki
  • Rigo
  • Philippe Apeloig
  • Henk Elenga

Rudy VanderLans, interview with John Weber
Undergraduate work from Alberta College of Art, Calgary, Canada.

  • Size: 11.25 × 16.75 inches 
  • Pages: 48
  • Binding: Saddle stitched magazine 
  • Condition: Minor wear to extremities. Otherwise fine.
  • Publisher: Emigre, 1989