Weiss Types for Advertising and in Display

Here we see the Bauer foundry encouraging the types of E.R. Weiss for use in advertising and display (hence the title). We wonder: Did they ever imagine the face would come to be used to promote horror movies? Judging from the sample settings shown in this specimen, they did not. Still, they’ve done an admirable job showing off what this family of faces can do in capable hands.