Special Issue on Paul Rand

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This special edition of The Printing Salesman’s Herald is devoted exclusively to Paul Rand and his work. László Moholy-Nagy said it best, perhaps, when he described Rand as “. . . an idealist and a realist, using the language of the poet and the businessman. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless.” You won‘t get any argument from us. This modest book is deceptively simple—just like Rand’s work.