Mouna Bassili Sehnaoui: The First Lebanese Woman Graphic Designer to Brand her Nation

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Mouna Bassili Sehnaoui is a Lebanese artist, born in Alexandria, Egypt, in 1945. In the early 1960s, she moved with her family to Lebanon and joined the American University of Beirut for two years, then transferred to the University of Arizona, Tucson, where she received her Bachelor of Fine Arts in Graphic Design. She is the first academically-trained female graphic designer to set up a practice in the Arab region. The discussion of her visual production demonstrates how a woman’s self is revealed in the context of the cultural challenges of the time she lived in, and how being a woman in this particular culture shaped her and the Lebanese in different ways. Her graphic design production at the National Council of Tourism shaped the Lebanese visual identity and continued to influence her personal artistic production during the years after her career as a graphic designer at the ministry.